• Nothing new in packaging design? you need this positioning strategy Dec 30 , 2022
    The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...
  • Breaking Down the Anatomy of Effective Skincare Packaging May 21 , 2024
    Packaging protection for skincare products is not just a routine task, but an important step in ensuring product quality and customer satisfaction. In this article, we'll look at why skincare packaging needs special protection, as well as common materials used to protect cosmetics and their environmental significance. Why skincare packaging needs special protection To ensure the integrity of your skincare products, effective packaging not only protects your products from light, air and bacteria, it also enhances your brand identity and creates a lasting impression on consumers. Common skincare packaging can be divided into three layers: The first layer is the direct contact with the skin care product packaging, such as pump bottles, dropper bottles, spray bottles, jars, tubes, etc., in the choice of such packaging also need to consider the bottle material, shape, color, size, and the choice of lid to ensure that the product sealing, and leave a good user experience for consumers; The s...
  • Navigating the World of Cosmetic Packaging: A Buyer’s Guide May 08 , 2024
    For beauty products, packaging is more than just a container, it is a powerful communication tool. The color, touch, shape, and function of a product's packaging have a psychological impact on consumers and are often the first point of interaction between the customer and the brand. It is like a silent salesman, usually influencing consumers' purchasing decisions at a subconscious level. In a market as saturated as the beauty industry, the right packaging can distinguish between being noticed or ignored.   As a buyer of cosmetic packaging, you first need to identify the packaging materials you want to purchase and understand the role that different types of cosmetic packaging materials play in terms of brand perception, product protection, and environmental impact. Let's explore the common materials used in the industry, their benefits, and considerations. 1. Glass In the cosmetics industry, glass is synonymous with luxury. Its weight and clarity provide a sense of quality that is...
  • The secret weapon of skin care packaging: the secret of screen printing process Apr 30 , 2024
    Cosmetic packaging is not only an important means of product protection but also an important carrier of brand image. In today's competitive market environment, brands need to attract consumers' attention through packaging design and create a unique brand image and product impression. Among the many packaging design technologies, the screen printing process has attracted much attention because of its application advantages in glass packaging. This article will give you a detailed introduction to the screen printing process in the skin care glass packaging industry. The basic principle of the screen printing process Screen printing refers to the use of a screen as a plate base, and through the photosensitive plate-making method, it is made with a picture screen printing plate. Screen printing consists of five elements, screen plate, scraper, ink, printing table, and substrate. Using the basic principle of screen printing plate graphic part of the mesh can be printed through ink, no...
  • Reveal the skin care glass packaging plating process Apr 23 , 2024
    Skincare glass packaging plays a crucial role in the beauty industry, and its radiant appearance is often an important factor in attracting consumers' attention. However, the secret behind this is not only the glass itself but also the plating process hidden on its surface. In this article, we will discuss in depth the plating process of skin care glass packaging, revealing the mystery behind it.   Surface plating technology is the plated parts (products) immersed in a potion containing metal ions to be plated and connected to the cathode, the other end of the potion placed on the appropriate anode (soluble or insoluble), after the DC, the surface of the plated parts that is precipitated a layer of metal film method. A simple understanding of the physical and chemical changes or combinations. It is commonly used in skin care glass packaging materials to add texture to the appearance and protective properties. This technique can involve coating the surface of the glass with a layer...
  • What you must know about the importance of skin care packaging compatibility testing Apr 17 , 2024
    Skincare products are an integral part of our daily lives, and packaging, as an important part of skin care products, plays an important role in protecting the products and extending their shelf life. However, have you ever thought about how your health and the quality of the product will be affected if the packaging is not compatible with the product?   1. Purpose of packaging compatibility testing To ensure that skincare packaging does not negatively affect the stability and safety of the product, packaging compatibility testing is particularly important. This test is designed to: Protect consumer health by evaluating whether packaging materials release hazardous substances; Ensure that the packaging does not cause deterioration or degradation of the product, thus maintaining product quality;     2. Types of skin care packaging compatibility testing Chemical compatibility: assess the chemical interaction between the packaging material and the product, including possibl...
  • How to choose packaging for photosensitive products Apr 12 , 2024
      Light on the electromagnetic spectrum can be divided into two categories: invisible and visible. Ultraviolet light is a general term for radiation in the electromagnetic spectrum with a frequency of 750PHz ~ 30EHz, corresponding to a wavelength of 400nm ~ 10nm in vacuum, which is invisible light. UV radiation is made up of three different wavelengths, UVA, UVB, and UVC. The sun's harmful UV rays can damage our skin cells in the same way they degrade the chemistry of skin care products. Therefore, preventing UV damage is an issue that must be of concern to corporate investors who invest in light-sensitive products.   In this article, we'll delve into how different types of containers differ in terms of protective performance, and hopefully, this knowledge will guide you in choosing the best packaging container for your business.   Protective effect of natural glass bottle The scientific principle of glass bottle oxidation is closely related to the wavelength of light, w...
  • The Glass Bottle Revolution: An Untold Story of Eco-Friendliness! Apr 08 , 2024
    In today's trend of pursuing environmental protection and sustainability, skincare glass bottles are coming into the spotlight. However, there are many untold stories hidden behind this eco-friendly revolution. Today, let's unravel the mystery of eco-friendly skincare glass bottles.    1. The Return of Glass  As concerns about plastic pollution continue to grow, glass is gaining attention in the skincare industry as a durable and easily recyclable material. The return of the glass bottle signifies a re-examination of traditional materials and a commitment to environmental protection.    2. Texture and Quality  Compared to traditional plastic bottles, glass bottles have a greater sense of texture and quality. They are often more delicately designed and can add a touch of class and elegance to a product. Moreover, glass does not release harmful substances, which can better protect the active ingredients in skin care products.    3. Brand Responsibi...
  • Uncovering the production process behind skincare glass bottles: from raw materials to molding Apr 02 , 2024
    As an important element in the fashion and beauty industry, the production process behind skincare glass bottles is little known. In this Blog, we will dig deeper into the production process of skincare glass bottles, from the initial selection of materials to the final packaging quality control, to find out. Raw material selection: The Art of Glass The production of skincare glass bottles begins with the selection of raw materials. Borosilicate glass or quartz glass is often considered the first choice, and its excellent heat resistance and chemical stability make it ideal for skincare packaging. This step may seem simple, but it is the first threshold of the production process.   The molding process: fire meets art Once the raw materials have been selected, molding is the next step in the process. The glass is heated to a molten state at a high temperature and then molded into bottles and caps with the help of molds or other molding techniques. This process requires exquisite sk...
  • Orange capsule-shaped skincare bottles: a fashionable new favorite on the scene Mar 29 , 2024
    Recently, an orange capsule-shaped skincare bottle has been attracting a lot of attention in the skincare market, quickly catching the attention of many consumers with its distinctive design and excellent practicality. The bottle is not only stylish but also contains innovative technology and environmental protection concepts, bringing users a new experience. In terms of appearance, the bottle is colored in fresh orange and adopts a unique capsule design, which is in sharp contrast to traditional skincare bottles. Orange represents vitality and freshness, adding a touch of bright color to the skincare product, and making it unique on the dressing table. The capsule shape is not only simple and generous but also convenient for users to carry. It can be easily stored in the makeup bag when traveling, so that beauty can be shown anytime and anywhere. In addition to its attractive appearance, this orange capsule-shaped skincare glass set bottle is even more ingenious in terms of practicali...
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