The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

Essential oil glass bottles, safety covers, and inner plugs play important roles in preserving the quality and safety of essential oils. Let GUANGZHOU PANYUE PACKING.CO.,LTD. break down their functions:  1.Essential Oil Glass Bottle:   Material: High-quality essential oil bottles are typically made of dark-colored glass, such as amber or cobalt blue. This is because these colors help to protect the essential oils from light exposure, which can degrade the oil's quality over time. UV Protection: The dark color of the glass provides UV protection, preventing ultraviolet light from penetrating and damaging the sensitive compounds in the essential oils. 2. Safety Cover or Cap:   Sealing: The safety cover or cap is designed to seal the bottle tightly. This prevents air from entering the bottle and helps maintain the freshness and potency of the essential oil. 3. Inner Plug or Orifice Reducer:   Dispensing Control: The inner plug, often called an orifi...

The choice of packaging materials in skincare formulations can significantly impact the stability and efficacy of the products. Here are some effects to consider:Light Exposure: Exposure to light, especially UV light, can degrade certain active ingredients in skincare formulations. Packaging materials that are opaque or offer UV protection, such as dark glass or opaque plastic, help prevent light-induced degradation and maintain the stability of light-sensitive ingredients like vitamins (e.g., Vitamin C). Oxygen Permeability: Oxygen can contribute to the oxidation of certain ingredients in skincare products, leading to a loss of efficacy and potential skin irritation. Packaging with low oxygen permeability, such as air-tight containers or those with oxygen barrier layers, helps preserve the stability of oxygen-sensitive components. Moisture: Moisture can impact the stability of some skincare formulations, particularly those containing water-sensitive or hydrophilic ingredient...

Consumer preferences for skincare product packaging styles can vary based on individual preferences, demographics, and trends. However, there are several packaging styles and features that tend to resonate well with consumers: 1.Minimalist Design:Clean, simple, and minimalist designs are often appreciated. Consumers may be drawn to packaging that communicates a sense of elegance, simplicity, and sophistication. Minimalist designs can convey a feeling of purity and trustworthiness. 2.Functional and Practical:Packaging that is easy to use, travel-friendly, and dispenses the product effectively is valued by consumers. Pump dispensers, airless pumps, and other practical features that maintain product freshness and ease of application are often preferred. 3.Eco-Friendly Packaging:As environmental awareness grows, consumers are increasingly interested in sustainable and eco-friendly packaging. Recyclable materials, biodegradable options, and minimalist packaging with less waste are attractiv...

Have you ever wondered what kind of craftsmanship and process is behind each jar? Let me take you through this mystery! 1.Design and development: Before manufacturing a cosmetic package, the design and development of the package needs to be carried out. This includes determining aspects such as the shape, size, material and appearance of the packaging. The design team will create a creative design based on the brand and product requirements, as well as prototyping and testing. 2.Material procurement: Choosing the right packaging material is one of the key aspects. Commonly used materials for cosmetic packaging include plastic, glass, metal and cardboard. Manufacturers need to work with suppliers to source materials that meet quality standards and environmental requirements. 3.Production and Processing: In the manufacturing process, the packaging materials are firstly prepared, and then mould manufacturing, injection moulding (for plastic packaging), blow moulding (for plastic bottles),...

  Today, let's explore the cosmetic packaging styles that women are obsessed with, to reveal consumers' taste preferences and provide more inspiration for brands.   Cosmetic packaging design is not just a simple look, but a way of communicating the values of a brand and the features that appeal to consumers. Through the choice and treatment of details, we can better understand the preferences of female consumers.    First of all, female consumers pay a lot of attention to the delicacy of packaging. They love details and uniqueness and like to see delicate patterns and textures on packaging. Therefore, in order to attract their attention, brands can add some delicate patterns or decorations in the packaging design to highlight the high-end feeling and uniqueness of the product.    Secondly, colour selection is also an important consideration. Female consumers have a unique preference for the colour of packaging. Soft pink, romantic purple and elegant gold a...

Do you know what factors affect the price of glass bottles? Market price or supply and demand environmental factors?   GUANGZHOU PANYUE PACKING.CO.,LTD.  introduces to you the reasons affecting the price of glass bottles. 1. Material: Glass bottles can be made of different types of glass materials, such as ordinary glass, high borosilicate glass, etc. The cost and processing technology of different materials vary, so it will have an impact on the price. 2. Design and process: Complex design and fine craftsmanship will increase the manufacturing cost of glass bottles, so the price may be relatively higher when choosing glass bottles with special design and craftsmanship. 3. Size and capacity: the size and capacity of the glass bottle will also have an impact on the price, usually, the larger size and capacity of the glass bottle will be more expensive. 4. Printing and decoration: If the glass bottles need to be printed or decorated, such as screen printing, labelling...

GUANGZHOU PANYUE PACKING.CO.,LTD. tell you the quality of glass bottles can be tested in the following ways: 1. Visual inspection: firstly, the appearance quality of glass bottles can be assessed by visual inspection. Check that the bottle has no visible blemishes, defects, cracks or uneven colours. Also make sure that the mouth of the bottle is flat and not broken or chipped. 2. Sound Test: Gently tap the glass bottle and listen to the sound it makes. A good quality glass bottle should make a crisp, bright sound, while a poor quality bottle may make a dull, low sound. 3. Light transmission test: Place the glass bottle under a light source and observe how the light passes through the wall of the bottle. High quality glass bottles should have good light transmission and should not have visible impurities, bubbles or uneven colours. 4. Weight test: Use an accurate balance to measure the weight of the glass bottle. Good quality glass bottles usually have a certain weight because they...

   These trends in the field of cosmetic packaging reflect the increasing focus on environmental protection and sustainability. Consumers have become more aware of the importance of environmental conservation and sustainable development, and they are increasingly choosing to purchase products with environmentally friendly packaging. GUANGZHOU PANYUE PACKING.CO.,LTD. tell you some related trends: 1. Recyclable and reusable materials: Consumers recognize the importance of recycling and reuse, prompting cosmetic brands to use recyclable materials for their packaging. For example, using recyclable plastics and glass bottles, aluminum cans, or paper boxes. 2. Biodegradable materials: These are materials that are capable of decomposing and degrading in natural environments. Biodegradable packaging helps reduce environmental impact and decrease the accumulation of plastic waste. Some biodegradable materials include bioplastics, starch-based materials, and cellulose paper. 3. Packagi...

   High-end cosmetics, why do you prefer glass bottle packaging? Cosmetics main container packaging materials, in fact, the three main categories "glass bottles, plastic products, flexible tube", they all play different important role in cosmetics packaging. Among them, the glass bottle accounted for no more than 8%, the other 90% of the market share are plastic bottles, hoses and so on. However, there is a special phenomenon in the cosmetics industry, that is, "high-end cosmetics, love glass bottle packaging. In fact, according to the respective brand and product positioning, cost, profit target demand, choose to use more suitable packaging materials, is the most worthwhile.     GUANGZHOU PANYUE PACKING.CO.,LTD.  introduces to you the reasons why high-end cosmetics prefer glass bottle packaging.   1. To maintain and enhance the fundamental function of protecting cosmetics. Glass bottles have good protective properties and can effectively protect...