The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

Skincare glass packaging plays a crucial role in the beauty industry, and its radiant appearance is often an important factor in attracting consumers' attention. However, the secret behind this is not only the glass itself but also the plating process hidden on its surface. In this article, we will discuss in depth the plating process of skin care glass packaging, revealing the mystery behind it.   Surface plating technology is the plated parts (products) immersed in a potion containing metal ions to be plated and connected to the cathode, the other end of the potion placed on the appropriate anode (soluble or insoluble), after the DC, the surface of the plated parts that is precipitated a layer of metal film method. A simple understanding of the physical and chemical changes or combinations. It is commonly used in skin care glass packaging materials to add texture to the appearance and protective properties. This technique can involve coating the surface of the glass with a layer...

Skincare products are an integral part of our daily lives, and packaging, as an important part of skin care products, plays an important role in protecting the products and extending their shelf life. However, have you ever thought about how your health and the quality of the product will be affected if the packaging is not compatible with the product?   1. Purpose of packaging compatibility testing To ensure that skincare packaging does not negatively affect the stability and safety of the product, packaging compatibility testing is particularly important. This test is designed to: Protect consumer health by evaluating whether packaging materials release hazardous substances; Ensure that the packaging does not cause deterioration or degradation of the product, thus maintaining product quality;     2. Types of skin care packaging compatibility testing Chemical compatibility: assess the chemical interaction between the packaging material and the product, including possibl...

  Light on the electromagnetic spectrum can be divided into two categories: invisible and visible. Ultraviolet light is a general term for radiation in the electromagnetic spectrum with a frequency of 750PHz ~ 30EHz, corresponding to a wavelength of 400nm ~ 10nm in vacuum, which is invisible light. UV radiation is made up of three different wavelengths, UVA, UVB, and UVC. The sun's harmful UV rays can damage our skin cells in the same way they degrade the chemistry of skin care products. Therefore, preventing UV damage is an issue that must be of concern to corporate investors who invest in light-sensitive products.   In this article, we'll delve into how different types of containers differ in terms of protective performance, and hopefully, this knowledge will guide you in choosing the best packaging container for your business.   Protective effect of natural glass bottle The scientific principle of glass bottle oxidation is closely related to the wavelength of light, w...

In today's trend of pursuing environmental protection and sustainability, skincare glass bottles are coming into the spotlight. However, there are many untold stories hidden behind this eco-friendly revolution. Today, let's unravel the mystery of eco-friendly skincare glass bottles.    1. The Return of Glass  As concerns about plastic pollution continue to grow, glass is gaining attention in the skincare industry as a durable and easily recyclable material. The return of the glass bottle signifies a re-examination of traditional materials and a commitment to environmental protection.    2. Texture and Quality  Compared to traditional plastic bottles, glass bottles have a greater sense of texture and quality. They are often more delicately designed and can add a touch of class and elegance to a product. Moreover, glass does not release harmful substances, which can better protect the active ingredients in skin care products.    3. Brand Responsibi...

As an important element in the fashion and beauty industry, the production process behind skincare glass bottles is little known. In this Blog, we will dig deeper into the production process of skincare glass bottles, from the initial selection of materials to the final packaging quality control, to find out. Raw material selection: The Art of Glass The production of skincare glass bottles begins with the selection of raw materials. Borosilicate glass or quartz glass is often considered the first choice, and its excellent heat resistance and chemical stability make it ideal for skincare packaging. This step may seem simple, but it is the first threshold of the production process.   The molding process: fire meets art Once the raw materials have been selected, molding is the next step in the process. The glass is heated to a molten state at a high temperature and then molded into bottles and caps with the help of molds or other molding techniques. This process requires exquisite sk...

Recently, an orange capsule-shaped skincare bottle has been attracting a lot of attention in the skincare market, quickly catching the attention of many consumers with its distinctive design and excellent practicality. The bottle is not only stylish but also contains innovative technology and environmental protection concepts, bringing users a new experience. In terms of appearance, the bottle is colored in fresh orange and adopts a unique capsule design, which is in sharp contrast to traditional skincare bottles. Orange represents vitality and freshness, adding a touch of bright color to the skincare product, and making it unique on the dressing table. The capsule shape is not only simple and generous but also convenient for users to carry. It can be easily stored in the makeup bag when traveling, so that beauty can be shown anytime and anywhere. In addition to its attractive appearance, this orange capsule-shaped skincare glass set bottle is even more ingenious in terms of practicali...

In the world of skincare products, packaging is not only the shell of the product but also a symbol of the brand spirit and product concept. Among many packaging materials, glass bottles are favored for their high transparency, environmental protection, and superior texture. Today, we will reveal five exciting glass packaging styles for skin care products, allowing you to better understand the design ingenuity and charm behind these packaging. 1. Simple glass bottle Simple but not simple, this glass bottle usually adopts a clear design language, concise lines, and pure appearance, allowing the product to show its purest beauty in the transparent glass bottle. This style is common in all types of essences and creams, giving the product a high-end feel.   2. Dropper bottle The elegant and simple design of the dropper bottle, combined with the exquisite dropper head, makes it convenient for users to take the product accurately. This style is suitable for all types of essences and ess...

In today's age of beauty and environmental protection, more and more consumers are paying attention to the packaging materials for their skincare products. Glass bottles are favored as a classic and environmentally friendly packaging option. It not only offers a transparent and elegant appearance but also has many advantages that play an important role in preserving the freshness and quality of skincare products as well as environmental protection. 1. Transparency of the glass bottle The transparency of glass bottles allows consumers to see the color, texture, and condition of the product. This not only increases the attractiveness of the product but also gives consumers more confidence in the quality of the product. Transparent packaging allows consumers to easily check the product for foreign objects or deposits, ensuring that they are purchasing a high-quality skin care product. 2. Freshness of glass bottles Compared to plastic bottles, glass bottles have better freshness retention ...

Hello beauty enthusiasts and packaging aficionados! Today, we're diving into the captivating world of cosmetic packaging, where artistry meets functionality. As a cosmetic packaging expert, I'm thrilled to share insights into the trends, innovations, and considerations that go into creating the perfect packaging for your favorite beauty products. The Power of First Impressions:  In the beauty industry, first impressions are everything. The moment a consumer lays eyes on a product, they form an opinion. Cosmetic packaging plays a pivotal role in this initial encounter. Sleek, visually appealing packaging not only attracts attention but also sets the tone for the overall brand experience.  Trends in Cosmetic Packaging:  Like any other industry, cosmetic packaging evolves with the times. Currently, sustainability and eco-consciousness are at the forefront of trends. Consumers are increasingly seeking products with minimal environmental impact, pushing brands to adopt eco-fr...