In the past, brands may have considered that using glass containers would increase costs, reduce production efficiency, or because consumers were not willing to accept environmentally friendly packaging. However, with the gradual increase in environmental awareness, environmentalists have increased their demand for green packaging. Survey results show that more than 80% of consumers will choose a higher price when purchasing environmentally friendly packaging, and will choose reusable glass bottles, etc. This provides brands with an opportunity to transform to eco-friendly packaging while creating commercial value.   Environmentally friendly glass bottles not only have a good environmental protection effect, but also can improve brand premium ability. Compared with ordinary plastic bottles, glass bottles are more high-end and more refined, which can bring more texture and taste to the product, and thus bring higher added value to the brand. In the consumption...

  There are many types of essences on the market, and the volumes vary. For consumers, it is often a challenge to choose the right product for them. Therefore, when developing marketing strategies, it is necessary to know the degree of customer preference for essences. By studying market demand and consumer psychology, we can unlock the capacity code and achieve accurate matching of regional consumer psychology.   First, let's study the size preference map of the global market. Based on market research data and consumer trends, we found that consumers in different regions have certain differences in their preferences for the volume of essences. 1. In the Asian market, especially in South Korea, China and Japan, consumers prefer to buy small-volume essences. Especially 30ml and 50ml. This is mainly because Asians attach importance to skin care at all levels and use essences as one of the steps in the skin care process. Therefore, they prefer to buy a variety of ...

The competition in the personal care market is becoming increasingly fierce, and brand packaging plays a pivotal role in it. As two different types of products, glass bottles and perfume bottles have obvious differences in design and function. Next, we will discuss in detail the uniqueness of bottles and perfume bottles, and on this basis, shape your own brand image through customized packaging.   1.Material and texture: Skin care glass bottles are usually made of thick and stable soda-lime glass to protect the precious skin care ingredients. They need to meet the pH value of 3-9 for skin care filling environments (such as acid essences and alkaline contents). Most of the bottle mouths have spiral lids. In contrast, perfume bottles pay more attention to appearance and touch. They are usually made of exquisite crystal glass and even add artistic patterns or treatments to show a unique perfume atmosphere and enhance the visual texture of the liquid. They need to prevent alkali metal...

I. Prolonged exposure to sunlight One of the main reasons colored bottles fade is prolonged exposure to sunlight. UV rays break down the color pigments or coatings used on the surface of the bottle, causing them to dull or discolor. This is especially true for spray-painted or frosted bottles with lighter shades.Colored bottles stored in high heat or direct light are more likely to experience color changes. Stacking or rubbing during shipping can also cause scratches and color loss. II. Use of poor-quality paints by suppliers Many manufacturers use low-grade coatings or processes to reduce production costs, but this method will cause the products to fade. Poor-quality materials cannot withstand high temperatures, humidity or friction during transportation. III. Deficiencies in materials and processes 1.Uneven pigment dispersion: Insufficient mixing of the masterbatch leads to color differences.When the melting point difference between the masterbatch and the su...