I.Poor design, difficult to use

Excessive residue at the bottom of the bottle: Especially for thick lotions, creams, or foundations, the non-pressable bottle design results in a large amount of product residue remaining on the bottle walls and bottom, causing waste.

Dropper too short: The dropper for serums is not long enough to reach the last bit of product at the bottom of the bottle.

Insufficient pump pressure: For airless bottles, improper pressure may prevent the product from being fully dispensed, or the pump may malfunction from the start.

Inadequate opening design: Cream jars may have openings that are too narrow, making it difficult to insert fingers; cream jars may lack a spatula or a fixed spatula, leading to contamination; dropper openings may be too large, resulting in excessive dispensing at once.

Mismatch between capacity and application: Small-capacity products (e.g., 10ml serums bottles) may have excessively large packaging, while large-capacity lotion bottles may be too heavy; travel-sized products may lack a convenient and airtight design.

II.Unstable packaging quality affects usability.

Leakage Issues: Poor packaging sealing, especially after express delivery or travel, leads to product leakage, causing contamination and loss. This is one of the most frequent consumer complaints.

Pump Head/Sprayer Nozzle Damage: After a few presses, the nozzle may fail to spring back, break, or spray unevenly.

Loose or difficult-to-close cap: A cap that is difficult to unscrew can cause product evaporation, oxidation, or spoilage.

Peeling electroplating/paint: The electroplating or paint on the cap or bottle peels off quickly during daily use, making it look cheap and unsightly.

III.A difference in texture.

The online promotional images are beautiful, but the actual packaging materials, colors, and workmanship are vastly different, feeling plasticky and lacking a premium feel, leading to a disappointing experience.

The cheapness is quite obvious: the glass bottle is fragile and easily scratched, the plastic bottle has a rough texture, and the metal parts (such as the pump head and cap) are prone to oxidation and discoloration.

Design homogenization: Following trends and popular designs (such as square bottles and frosted bottles), lacking brand recognition; jarring color combinations, blurry/easily detached logos.

Excessive packaging waste: Too many layers in gift boxes (cumbersome to open), redundant fillers, and mostly non-recyclable materials, contradicting environmental protection requirements.

IV.Lack of details

Unclear labeling information: Ingredient list font is too small, expiration date/batch number is obscured (difficult to find), and there are no clear usage instructions (such as precautions for airless bottle use).

Safety oversights: Glass bottles lack anti-scalding/anti-slip design, making it easy to burn hands when pouring hot oil products; spray bottles have unstable pressure and are prone to splashing; there is a risk of child contact, and no safety locks are present.

Compatibility issues: Packaging materials conflict with product formulas (such as acidic essences corroding plastic bottles, or essential oil products leaking), leading to product deterioration or packaging damage.

V. Sustainability Issues

Environmental Commitments and Actions: The brand promotes environmental protection concepts, but the packaging itself uses various composite materials that are difficult to separate and recycle, or does not offer replacement options.

Lack of Durability and Easily Damaged: Accessories such as pump heads and caps have short lifespans (malfunctioning after only a few uses), rendering the entire bottle unusable and resulting in waste.