There are many types of essences on the market, and the volumes vary. For consumers, it is often a challenge to choose the right product for them. Therefore, when developing marketing strategies, it is necessary to know the degree of customer preference for essences. By studying market demand and consumer psychology, we can unlock the capacity code and achieve accurate matching of regional consumer psychology.   First, let's study the size preference map of the global market. Based on market research data and consumer trends, we found that consumers in different regions have certain differences in their preferences for the volume of essences. 1. In the Asian market, especially in South Korea, China and Japan, consumers prefer to buy small-volume essences. Especially 30ml and 50ml. This is mainly because Asians attach importance to skin care at all levels and use essences as one of the steps in the skin care process. Therefore, they prefer to buy a variety of ...

The competition in the personal care market is becoming increasingly fierce, and brand packaging plays a pivotal role in it. As two different types of products, glass bottles and perfume bottles have obvious differences in design and function. Next, we will discuss in detail the uniqueness of bottles and perfume bottles, and on this basis, shape your own brand image through customized packaging.   1.Material and texture: Skin care glass bottles are usually made of thick and stable soda-lime glass to protect the precious skin care ingredients. They need to meet the pH value of 3-9 for skin care filling environments (such as acid essences and alkaline contents). Most of the bottle mouths have spiral lids. In contrast, perfume bottles pay more attention to appearance and touch. They are usually made of exquisite crystal glass and even add artistic patterns or treatments to show a unique perfume atmosphere and enhance the visual texture of the liquid. They need to prevent alkali metal...

I. Prolonged exposure to sunlight One of the main reasons colored bottles fade is prolonged exposure to sunlight. UV rays break down the color pigments or coatings used on the surface of the bottle, causing them to dull or discolor. This is especially true for spray-painted or frosted bottles with lighter shades.Colored bottles stored in high heat or direct light are more likely to experience color changes. Stacking or rubbing during shipping can also cause scratches and color loss. II. Use of poor-quality paints by suppliers Many manufacturers use low-grade coatings or processes to reduce production costs, but this method will cause the products to fade. Poor-quality materials cannot withstand high temperatures, humidity or friction during transportation. III. Deficiencies in materials and processes 1.Uneven pigment dispersion: Insufficient mixing of the masterbatch leads to color differences.When the melting point difference between the masterbatch and the su...

 In daily cleaning products such as shampoo, shower gel and conditioner, PET (polyethylene terephthalate) bottles stand out from many plastic products and become the main choice in the market due to their excellent transparency, outstanding physical properties, mature recycling system and flexible processing technology. This time we will introduce PET bottles as a plastic container from three aspects: functional advantages, processing technology and structural design innovation.   1. Functional advantages of PET bottles PET bottles have several key advantages in the packaging of cleaning products: Lightweight and shatterproof: PET is durable and not easy to break even if it falls in a humid environment such as the bathroom, ensuring safe use. Compared with glass bottles, it greatly reduces transportation costs and carbon dioxide emissions. It can effectively resist impact during transportation, storage and use, and reduce the risk of breakage and leakage. High transparency: P...

In the beauty and personal care industry, aluminum hoses have gradually become a friendly choice for many brands due to their excellent functionality, environmental friendliness and high-quality texture. Here we will help brands and buyers understand the cost-effective packaging solutions of aluminum tubes from three aspects: functional advantages, manufacturing processes and product structure design. 1. The main functions and advantages of aluminum tubes Strong barrier properties：Aluminum naturally has good light-blocking and oxygen-blocking properties. The molecular structure of aluminum can block 99% of ultraviolet rays, oxygen and water vapor, effectively protecting active ingredients (such as VC, retinol) from oxidation and deterioration, extending the shelf life. It is particularly suitable for creams, gels, essences and other products that are easily affected by air. Good extrudability：The hose has excellent elasticity and controllable resilience, which can accurately control th...

In the cosmetics and skincare industry, the choice of packaging containers directly affects the product's cost, market positioning, brand image, user experience and even environmental image. Especially when launching new product packaging materials, "glass containers or plastic containers?" often becomes the core issue of concern to brands and packaging suppliers. This article will compare the advantages and disadvantages of glass containers and plastic containers in depth from the dimensions of functionality, appearance texture, environmental protection, cost control, and transportation safety, which will help you make a more suitable choice. 1.Advantages and disadvantages of glass containers advantage: High-end texture: The glass bottle has a transparent appearance and high-end texture, suitable for positioning high-end skin care brands. It has a strong sense of classic luxury, conveying a pure, natural, professional and trustworthy image. It has high transparency and is stable and d...