The positioning strategy is a design strategy with a strategic vision,which has the characteristics of forward-looking,purposeful,pertinent and utilitarian ,but of course it also has limitations.Creative positioning strategy is the core and most essential factor of successful commodity packaging design.The following cosmetic packaging positioning strategies play a pivotal role in packaging design. 1.Market research Before designing,provide sufficient background material for the idea.Select 5-10 kinds of similar products for comparative analysis of various requirements and give a detailed report. The physical information can provide photos or color sketches,such as category capacity,brand name,color,text,graphics,materials,structure,design concept,comprehensive review,etc. The investigation of the commodity market and consumers is the preliminary project of packaging design and it is also the basis for the positioning of packaging design.The market and consumers are the most authoritati...

In addition to the more high-end atmosphere,custom glass dropper bottles is a packaging material for consumers to trust.To meet the country's sustainable development path,some visible cosmetics manufacturers are wrapped in glass bottle packaging from a plastic bottles to meet the country's sustainable development path.It may increase the product cost at the beginning,but the market will have a certain adaptation period.Long-terms consideration is worth it.Traditional traditions.If cosmetics companies want to win the market for a long time,they must accelerate the transformation.Only in line with market development can they win the market.The essential oil bottle custom dropper bottles has gradually won a large part of the market share and is favored by packaging companies. The following dropper bottle supplier,GUANGZHOU PANYUE PACKING.CO.,LTD.will introduce to you,what are the benefits of using dropper bottles for essential oil bottles: 1.Glass materials have lead-free harmless propert...

Are cosmetic packaging materials safe ? In recent years,global cosmetics industry has been developing rapidly and the scale if the cosmetics packaging market has also continued to grow.According to a report released by Market sand Markets,the global cosmetics packaging market is expected to reach $60.9 billion(approximately RMB 425.94 billion)in 2025.Cosmetics packaging as the last process of the modern cosmetic industry,not only must protect the hygiene and safety of the contents,but also must not pollute the cosmetics due to its own reasons and increase the unsafe factors of the contents. 1.Common packaging materials for cosmetics and their safety Cosmetic packaging materials are very diverse,the more common ones are:glass,metal,plastic,paper flexible packaging,etc.Among them,the market share of plastic packaging exceeds 70%. 1.1 Glass packaging bottle set Glass packaging is transparent and beautiful,not easy to penetrate and has good chemical stability.It has always been favored by ...

Generally speaking, the texture of cosmetics is divided into solid granule(powder),liquid and emulsion cosmetics,cream cosmetics,such a form of bottle packaging in cosmetics more widely used.At the same time,the cosmetics themselves do not have a distinctive appearance,it must through the exquisite and unique packaging design,can show its own characteristics. Glass still has irreplaceable advantages in this field,and it is still the preferred material for high-end cosmetics in the short term,for the following reasons. First,the glass packaging is of good quality.Noble and elegant is the glamour place of vitreous bottle,it can be made arenaceous type also can be transparent,at the same time the thick sense  of vitreous bottle can make consumer trust is multiplied,raise the class of Beauty Care present,most perfume is packaged in glass bottles. Second, the sealing of glass bottle packaging is good.For some cosmetics with whitening and nutrition effect,they contain a lot of nutrients...

     Glass dropper bottles have the benefits of precise dosing, keeping products fresh and stable, providing a premium feel and professional image, being environmentally sustainable and having good chemical esistance. Therefore, they are widely used in the packaging and placement of cosmetics, pharmaceuticals, and other liquid products.   The following dropper bottle supplier GUANGZHOU PANYUE PACKING.CO.,LTD.  I will introduce to you,what are the benefits of using dropper bottles for essential oil bottles: 1. Precise dimensional drops: The glass dropper bottle allows for precise liquid drops, making the product easier and more economical to use. Users can easily control the amount of liquid dripping to ensure that the amount is accurate for each use, avoiding waste and overuse. 2. Maintaining product freshness and stability: Glass dropper bottles have excellent sealing properties that effectively prevent air, moisture and other contaminants from entering the bo...

   High-end cosmetics, why do you prefer glass bottle packaging? Cosmetics main container packaging materials, in fact, the three main categories "glass bottles, plastic products, flexible tube", they all play different important role in cosmetics packaging. Among them, the glass bottle accounted for no more than 8%, the other 90% of the market share are plastic bottles, hoses and so on. However, there is a special phenomenon in the cosmetics industry, that is, "high-end cosmetics, love glass bottle packaging. In fact, according to the respective brand and product positioning, cost, profit target demand, choose to use more suitable packaging materials, is the most worthwhile.     GUANGZHOU PANYUE PACKING.CO.,LTD.  introduces to you the reasons why high-end cosmetics prefer glass bottle packaging.   1. To maintain and enhance the fundamental function of protecting cosmetics. Glass bottles have good protective properties and can effectively protect...

 GUANGZHOU PANYUE PACKING.CO.,LTD. tell you the small dropper bottles have gained popularity in the cosmetic market for several reasons: 1. Precision Application: Dropper bottles allow users to dispense a small and controlled amount of product, promoting precise application. This is particularly important for certain cosmetic products like serums, essential oils, or other concentrated formulas where precise dosage is essential.   2. Preservation of Ingredients: Many cosmetic formulations, especially those containing active and sensitive ingredients, can be prone to degradation when exposed to air and light. Small dropper bottles help minimize the product's exposure to these elements, preserving the efficacy of the ingredients.   3. Hygiene: Dropper bottles often come with a sealed orifice, reducing the risk of contamination. This is crucial for products like skincare serums or eye treatments where maintaining a sterile environment is important to...

  The choice between glass and plastic bottles depends on various factors, and both materials have their own advantages and disadvantages. When it comes to health considerations, there are a few points to keep in mind: Chemical leaching: Plastic bottles can potentially leach chemicals into the contents, especially when exposed to heat or over time. Bisphenol A (BPA) and phthalates are examples of chemicals that may be found in some plastic bottles and are of concern due to their potential hormonal effects. Many manufacturers now produce BPA-free plastic bottles to address this issue. Glass bottles do not leach harmful chemicals into their contents, making them a safer option in this regard. Recyclability: Both glass and plastic bottles can be recycled, but glass is often considered more environmentally friendly because it is 100% recyclable and can be recycled indefinitely without losing quality. Plastic recycling processes can be more complex, and some types of plastic may be cha...

When you see such a make-up glass bottle, which is what we often call a cosmetic glass bottle, you feel that she looks plain and simple on the outside. In fact, it is the selection of high-quality glass raw materials, such as silica sand, limestone, sodium carbonate, etc., and mixed and prepared according to a specific formula. Various pigments are evenly coated on the glass. They all have a certain degree of hardness, and all can be cut and painted.   Among them, the main glass bottle materials are Spraying, spray baking, Screen Printing, Hot Stamping, Hot Stamping Silver, Atomisation treatment, Grinding, Polishing, Texturing, Varnishing, Oil Spraying, etc. In order to distinguish them, it is necessary to understand their characteristics and differences.     Spraying/spray baking: Through the spraying or spray baking process, a layer of paint or coloured lacquer is applied to the surface of the glass bottle to achieve the desired colour and effect. This can give the gla...